Experience Utah's LARGEST and LONGEST-RUNNING Travel Expo!
ST. GEORGE SHOW
JANUARY 20, 2027
Location
Hilton Garden Inn
1731 S Convention Center Drive
St. George, UT 84790
SALT LAKE SHOW
JANUARY 22-23, 2027
Location
Mountain America Expo Center
9575 S. State Street
Sandy, UT 84070
Come celebrate our 69th anniversary (1958-2027) at the 31st annual Morris Columbus Travel Expo! This year promises to be our biggest expo ever with representatives from around the world, including our trusted travel partners from the biggest names in the industry.
New vendor looking to join the show? Register here!
Come explore airlines, cruise lines, hotels and resorts, tourism offices, and other related destination services. Representatives from these companies can bring you up-to-date on the hottest travel trends for 2027 and beyond, plus offer you exclusive deals that can’t be found anywhere else. We’re also hosting fun and informative travel seminars given by experts in some of the world’s hottest destinations. And there’s more! Our award-winning Morris Columbus travel consultants will be standing by to help book your next dream vacation and to help answer your pre-trip questions. Did we mention the over $10,000 worth of free prizes and trip giveaways?
Whether you venture in-state, nationally, or internationally, the 31st annual Morris Columbus Travel Expo is the one-stop place for valuable travel tips, seminars, booking specials, and the chance to win exciting trips and prizes.
Please watch for exclusive show specials as we draw closer to our 31st Travel Expo!
For now, enjoy these special highlighted travel offers! Don’t see what you’re looking for? Give us a call today to craft the vacation that you’ve been dreaming about.
3rd & 4th Guest Sail FREE with Royal Caribbean – August 2026
Your best getaway yet is onboard the world’s boldest ships — with unbelievable thrills at unbeatable savings. Take on the tallest slide at sea one moment and skydive on deck the next. Reach the summit of the Rock Climbing Wall before conquering the waves of the FlowRider®. And keep the adventure going strong from ship to epic shores — like the award-winning Perfect Day at CocoCay. Book right now for bold savings — like your 3rd and 4th guests sailing free. Come Seek the Royal Caribbean®.
All-Inclusive Package Offer with Windstar Cruises – August 2026
BOOK BY NOVEMBER 17, 2026 & ENJOY a Complimentary All-Inclusive Package — with gratuities, unlimited Wi-Fi and select beer, cocktails and wine by the glass — plus a reduced deposit of $300 per stateroom* on voyages sailing through 2027
SAVE Up to 40% with Holland America – August 2026
Holland America Line has been named Number One for cruises to Alaska, the Mexican Riviera, and the Panama Canal & Central America in Cruise Critic’s 2019 Cruisers’ Choice Destination Awards—and we couldn’t be more thrilled to partner with them to send you on your next cruise vacation!
Have it ALL Sale with Holland America – July 2026
Holland America Line’s Have It All Sale really has it all! Includes Best Price Guarantee + Up to $300 Shore Excursion Credit + Specialty Dining + Elite Beverage Package + Premium Wi-Fi + Free Gratuities on Select 2027 & Beyond Sailings!
Veterans Receive Up to $200 Off with Celebrity Cruises – June 2026
There’s no better time to plan a getaway than now. Whether you choose to unwind on pristine beaches in the Caribbean, excite your inner explorer in Alaska, or experience the culture, art, and cuisine of Europe, service members save up to $100 on their Celebrity cruise!
Up to 50% Off Children Sailings with You on Hurtigruten – June 2026
Hurtigruten has been the spirit of Norway since 1893, caring for its coast and inviting the world to travel as a local. Come and sail on Original Voyages – The Coastal Express, the original historic route that shaped the great nation of Norway. Or embark on new sailings with award winning, all-inclusive food and drink on Signature Voyages – The North Cape Line and The Svalbard Line, where guests will stay longer in ports handpicked by destination specialists.
Keep an eye out for more show specials as we get closer to the show!
Please check back here for the seminar schedule once we get closer to the show!
Enter to win incredible prizes at our prize booth at the show! Please check back here for prize listings closer to the event.
Terms and Conditions: (Limit One Entry Per Person)
Must be at least 18 years old to enter. Registrars must attend the show to qualify. Other restrictions apply. Limit one prize per household per expo. Multiple entries are disqualified. Show vendors may not enter. Prizes may be redistributed if unclaimed 30 days after the expo. By entering, you assent permission to receive future marketing campaigns from Morris Columbus Travel.
Come Explore Utah's LARGEST and LONGEST-RUNNING Travel Expo!
Morris Columbus Travel is excited to invite you to attend the 31st Annual Utah Travel Expo – Utah’s largest and longest running travel show! After 31 years, we know a thing or two about hosting a successful event and are excited to invite you to meet with the biggest names in the travel industry!
Vendors, Participate in Utah's LARGEST and LONGEST-RUNNING Travel Expo!
Morris Columbus Travel is excited to announce open vendor registration for the 31st annual Utah Travel Expo – Utah’s largest and longest running travel show! After 31 years, we know a thing or two about hosting a successful event and are excited to invite you to participate in this!
Intermountain West residents know our shows, and travelers are already making their 2027-2028 vacation purchases with us. We anticipate even more travelers from across the nation. Our advertising schedule makes certain everyone knows when it’s Travel Show time—this includes a special full-color event magazine that is mailed out to 50,000 travelers!
Why Attend the 2027 Utah Travel Expo?
- Morris Columbus Travel has the LARGEST and LONGEST-RUNNING Travel Show in the Intermountain West!
- Our Morris Columbus Travel advisors are present and ready to book during the show.
- We generated over $7 million in sales during our January 2026 show.
- We cater to the interests expressed by our customers.
- There are over 8,000 consumers who attended our January show every year.
- We promote our events through radio, television, billboards, e-blasts, social media, direct mail, and much more!
Vendor Registration Options
We are excited to have you join us at the show!
Booth Availability
ST. GEORGE SHOW
St. George Show ONLY Single Booth – $600
St. George Show supplement to SLC Booth – $500
SALT LAKE TRAVEL SHOW
Salt Lake Show Single Booth – $1,195
Salt Lake Show Corner Booth (limited) – $1,395
Salt Lake Show Double Booth – $2,195
Salt Lake Show Main/Front Row Booths – $1,795
Salt Lake Show Main/Front Row Double Booths (Limited) – $3,195
Advertise in the Showguide
Direct attendees to your booth and advertise your company at the same time! Participating in the expo show guide puts your company top-of-mind before the show even begins. Show guides are given to thousands of consumers as they come through the doors in addition to being mailed out prior to the event.
Full-page ad Salt Lake ONLY – $950
Full-page ad St. George ONLY – $950
Full-page ads Salt Lake AND St. George – $1800
Half-page ad Salt Lake ONLY – $550
Half-page ad St. George ONLY – $550
Half-page ads Salt Lake AND St. George – $1000
All show guide packages include the following:
1. Color Ad in Expo Show Guide Magazine
Registrars who select the $950 package will include a full- page, full-color ad to promote show specials. Larger sizes & covers are available.
Registrars who select the $550 package will include a half page, full-color ad to promote show specials.
2. Vendor Show Landing Page
Your brand’s landing page will include a brief description of your offerings, plus your show special(s), photos, and more.
3. Listing in Printed Show Guide
The show guide is mailed to 50,000+ homes prior to the expo and given to all visitors to the show at the entrance.
Advisor Round Table Training
Prior to the start of the Utah Travel Expo in Salt Lake on Friday, January 22, we will hold our famous round tables with our travel advisors. This is a coveted chance to meet with small groups of advisors to go over your show specials and do a short training on your products and developments. This is a limited opportunity available to 30 vendors and is invite only.
Roundtable Training – $450
Hosted Vendor Seminars
Throughout the show, vendor presentations allow guests to learn more about your company and its products with the assistance of a PowerPoint presentation or other multimedia displays. Seminars are 30 minutes long and are held in designated rooms away from the bustle of the main expo. Seminar spots are on a first-come first-serve basis.
Seminar at the St. George show (limited) – Email estates@morriscolumbus.com to be added to the waitlist
Seminar at the Salt Lake show: $100 – Email estates@morriscolumbus.com to be added to the waitlist
Contact Us for Additional Expo Information
Emily States
Morris Columbus Travel
101 South 200 East, Suite 100
Salt Lake City, UT 84111
801-483-6364
Email Emily
Brent Jenson
Morris Columbus Travel
101 South 200 East, Suite 100
Salt Lake City, UT 84111
801-483-6158
Email Brent